Powerful, attitude-laden lyrics with a sharp feminist edge overlay an electronic palette that combines equal parts chipmusic, electronic body music and electro-clash to create a sound that is stylish and polished yet at the same time gritty and mechanical in its execution. With The Dominant Idea, GEM TOS’ character and musical output have reached the next stage of its long evolution, having already been likened to EBM stalwarts like DAF and Nitzer Ebb by DJs and peers whilst providing a strong melody and vocal elements that are reminiscent of Miss Kitten or Peaches earlier work.