Once again, Chris Connelly's howling bark meets Jason Novak's bone crushing rhythmic bite as Cocksure, bridging the gap between Wax Trax! era industrial and futuristic sounds of mass corruption. "Be Rich" is Cocksure's best - an amorous, amoral nod to the duos pasts in Revolting Cocks and Acumen Nation, irreverently, vehemently crotch-punched into the cutting edge of today's underground industrial.